The New Rules of eCommerce

By Yelena Shkolnik
9/9/2021

The world of eCommerce has changed, and Jess Schinazi is here to help us dig into the future of it. Jess is the SVP of business development and transformation for Dyson, and previously led the charge in getting luxury beauty brands to sell on Amazon.
"It's also holding brands accountable. I think it's Gen Zs particularly are voting with their wallet when it comes to brand loyalty. We are seeing loyalty level declining across newer generations because of that accountability that's demanded from the brands. It's about showing the receipts of what you're preaching. Is that actually true? So it's not just saying that we're clean. It's - show me how clean you are - right? And show me the list of ingredients. It's adding a whole layer of transparency typically in the beauty industry. Don't put a nice statement on Instagram, about diversity in your workforce, show us how many minorities and people of color you have on your board. I think that that's a fascinating change as well that we're observing in the retail industry."
Jess Schinazi
SVP, Business Development and Transformation, Dyson Americas

Episode guests

Yelena Shkolnik
Partner, Jump Capital

Yelena Shkolnik leads Jump Capital’s investment activities in the digital media and e-commerce sectors and has participated in over a dozen investments including Tubi, Tvision and Upshow. As part of her focus, Yelena works closely with founders to maximize growth opportunities with an emphasis on understanding evolving media consumption habits among consumers.

Visit LinkedIn

Jason Felger
Host, Jump Capital

Jason Felger leads Jump Capital’s Operating Platform where he runs business development efforts across the firm’s growing portfolio. With extensive experience in B2B operating roles and leading growth-stage companies, Jason partners with founders and investors to define their next stages of evolution and capitalize on attractive market opportunities.

Visit LinkedIn

Jessica Schinazi
SVP, Business Development and Transformation, Dyson Americas

Jessica leads Business Development and Transformation at Dyson, with a focus on strategic value creation and growth playbooks in the Americas. She has spent her career at the intersection of digital and retail, with a focus on luxury fashion, beauty and electronics. Prior to Dyson, Jessica tenured at LVMH, Amazon and Richemont in various strategy, marketing and sales roles.

Visit LinkedIn

By Yelena Shkolnik
9/9/2021

Back to Insights