Challenging the status quo is never easy, especially in overlooked areas like field marketing. That’s why we’re proud to support Mobly, a company solving a critical pain point in B2B marketing with a scalable, purpose-built solution designed specifically for field marketers.

The Problem: Missed Opportunities in Event Marketing
In-person events are the cornerstone of B2B marketing strategies, with more than 80% of marketers ranking them as their most impactful channel. These events often command the largest share of offline marketing budgets, yet the tools supporting them have struggled to keep up with modern demands.

Here’s the reality:
Lag Time: Traditional processes to capture and manage leads from events often take 1–3 weeks to deliver actionable data to sales teams. By then? The moment to strike has passed, and those warm leads have gone cold.

Lead Leakage: Despite spending an average of $800–$1,000 per event on badge scanners, only about 40% of leads make it into CRMs. The rest? Lost in the ether.

Manual Effort: Ever tried managing event leads without pulling your hair out? It’s a slow, painful process—downloading CSVs, enriching data manually, and wrangling it into CRMs. It kills deal momentum when you need it most.

Measurement Challenges: Event ROI remains a top priority for marketers, but today’s tools make it nearly impossible to tie results to specific events. Tracking impact feels more like guesswork than science.

And here’s the twist: while other marketing channels—like email and digital ads—are losing steam thanks to content fatigue and tighter privacy rules, in-person events are brimming with untapped potential. So why are we settling for tools that can’t deliver?

Mobly’s Solution: Transforming Lead Management
Mobly addresses these challenges with a mobile-first, event-agnostic platform that simplifies and accelerates lead management. Their solution eliminates the need for event-specific badge scanners, streamlines data enrichment, and integrates seamlessly into CRMs and MAPs, automating follow-up activities. With Mobly, leads are captured, enriched, and routed within minutes—not weeks.

A core part of Mobly’s value lies in its powerful data enrichment capabilities. Their proprietary data waterfall consistently outperforms existing enrichment workflows, providing field marketers with more accurate and actionable insights to fuel their sales efforts.

Customer results speak for themselves:

• 44% more leads make it into CRMs.
• Manual work is reduced by 70%.
• Lead to opportunity conversion increases by 17%.
• Speed to lead follow-up drops from 11 days to just 4 minutes.

By solving these pain points, Mobly isn’t just improving processes—it’s transforming how companies unlock revenue from a channel they’re already dedicating significant resources to.

Why We’re Excited
Mobly’s potential to create an entirely new category is what excites us the most. Field marketing is a critical but underserved function, with no purpose-built, modern system of record. By providing an end-to-end solution, Mobly has the opportunity to become the definitive platform for field teams—not only to manage all aspects of their responsibilities but also to enable seamless collaboration with sales and other teams, akin to the transformative role CRM has played for sales and MAPs for marketing automation.

This isn’t just about building a better badge scanner; it’s about giving field marketers the tools they need to excel and creating a new standard for how in-person marketing is done.

Leadership: Purpose-Driven Visionaries
Mobly’s leadership team brings a rare combination of hands-on experience and strategic insight. Having dealt with these challenges firsthand in their prior roles, both Zach and Kris deeply understand the frustrations of field marketers today – and the lack of tooling built for them. This empathy has been instrumental in crafting a solution that truly resonates with customers, and why we truly believe this is a team that can capture such a large vision.

We’re thrilled to partner with Mobly on this journey and look forward to seeing them shape this category for years to come!